Discover the SENDER project

SENDER uses co-creation processes to develop consumer engagement in designing energy services and in providing more renewable energies to meet the energy demand.

SENDER takes into account that consumers/prosumers are at the heart of the energy market by engaging them directly in a co-creation process with other actors from the energy domain during the design, development and utilization of pro-active demand response mechanisms.

These mechanisms will be paired with cross-sectoral, value-adding services that will be defined according to consumer/prosumer preferences. SENDER builds upon the results of several completed H2020 projects and creates strong connection with ongoing ones. Moreover, SENDER aims for a very high degree of replicability based on the insights and experiences from the three pilots that are planned.



Consumer engagement

SENDER uses co-creation processes to develop consumer engagement, ensuring that customers become collaborators in the design of sustainable energy services, through:

  • Co-Creation Steering Groups (CCSG) to gather the main stakeholders (both internal and external) in the 3 pilot sites
  • Co-Creation WorkShops (CCWS) to focus on the demand side and the definition of the purposes and use of the SENDER solution

Demand response

Sustainable demand response mechanisms aim to use renewable energies to meet the energy consumption of the citizens. SENDER will focus on understanding the consumption patterns and the energy demand through data collection and analysis, in order to optimise how the network can provide more sustainable energy to satisfy the energy demand.


10 types of stakeholders implicated in the co-construction activities
through co-created strategies for consumers’ proactive demand response mechanisms

10% improvement in load forecast errors
through innovative models to identify consumer patterns and forecast consumption

20% kWh of flexibility per households per year
through digital representations of consumers’ behaviours to identify and exploit their flexibility potential

A higher profit share distributed to consumers
through a business model that shares profits between consumers and grid operators

2 regulatory documents for new legal frameworks
that accelerate and facilitate the implementation of consumer-based Demand Response technologies

400 households in the 3 demonstration sites
based in Spain, Austria and Finland

5 initiatives in synergy with other related EU projects
to tackle cross-cutting issues and foster cooperation with other relevant EU projects


Project Management
Lead: SIN

Co-creation process implementation
Lead: NTNU

Specification of the pro-active demand response system
Lead: HPT

Policies, regulations, cyber security and data protection

Consumer patterns’ modelling
Lead: NTNU

Technological development
Lead: HPT

Lead: ECO

Business model, exploitation and roadmap
Lead: SIN

Communication, dissemination and networking activities
Lead: EQY

Ethic requirements
Lead: SIN


Increased use of demand response across the European energy system

Increased number and types of consumers engaged in demand-response across Europe

Viable, innovative and replicable energy services based on long-term consumers engagement

Increased uptake of multi-faceted services, combining energy efficiency with non-energy benefits

Increased reliability and accessibility of innovative energy services

Increased predictability of consumption patterns and consumer behaviour

Improved modelling of the flexibility drivers from the new energy services

Increased flexibility to the grid and use of renewable energies

Reduced carbon emissions through increased flexibility

Fight energy poverty

Create new jobs

Increase EU technological competitivity